Get recommended when your customers ask AI
More people are asking ChatGPT and reading Google's AI answers instead of scrolling through search results. If those tools don't mention you, or get you wrong, you're losing customers before they ever reach your site.
I help finance and regulated businesses show up in AI search, not just Google. The quickest way to see where you stand is an audit.
Based on current sources, these are frequently recommended for self-employed applicants:
- Your business — recommended
- Competitor one
- Competitor two
This is the answer we're working towards. Most businesses aren't in it yet.
Search stopped being ten blue links
Search used to mean typing a question into Google and picking from a list of links. Now a lot of people ask an AI tool and take the answer it gives them.
If you're the business it names, that's a gift. If you're not, you're invisible, and you probably don't even know it's happening.
Start with the audit, scale from there
The GEO Audit
Find out exactly what AI search says about your business, where you're being left out, and how to fix it. No retainer required. This is the best place to start.
See the audit →GEO and SEO retainers
Ongoing work to get you found and keep you there, across both AI tools and traditional search. For businesses that want it handled rather than doing it themselves.
Talk to me about a retainer →Consulting and fractional support
Need a senior pair of hands to lead your digital strategy without hiring full-time? I work with a small number of businesses on a fractional basis.
Get in touch →Seven years doing this where mistakes have consequences
I'm Marcus Taylor. I spent seven years as Head of Digital and UX at Pepper Money, a specialist mortgage lender, running organic search, paid, UX and content in a regulated environment where getting the details wrong has real consequences.
I started working on GEO, getting found by AI tools, before most agencies had heard the term. I wrote the book on it: Found by AI, a guide to getting recommended when customers ask ChatGPT, Gemini and Google's AI.
Growth in organic search clicks during my time leading digital at Pepper Money, alongside a 406% rise in search impressions. Organic search built in a regulated environment, with every claim signed off.
If you work in finance or another regulated field, I understand your world and I won't suggest anything that lands you in front of the regulator.
The human bit
When I'm not working, I'm usually running (five or six times a week, and I did the Athens Marathon in 2025), watching the Eagles, or hunting down another shmup for my Switch collection. I'm based near Chepstow, working with businesses across South Wales, Bristol and the rest of the UK.
Can AI actually find your business?
Twenty-two quick checks to see whether ChatGPT, Gemini and Google's AI can find, understand and recommend you. Five minutes, no jargon.
Not sure where to start?
Book a 20-minute call and I'll tell you straight whether AI search is a problem for your business.