I think in systems, not tactics.
Two decades in digital taught me that individual tactics don’t win. Strategy wins. Understanding why people search, what they’re actually looking for, and how to build content and experiences that answer those questions — that’s what moves the needle.
My background spans SEO, GEO (yes, that’s AI search — and it matters), UX strategy, and AI-powered marketing. I’ve led digital programmes in regulated industries where every decision has to be evidence-based and every claim justified.
The practical upshot? I don’t guess. I diagnose, plan, and deliver — with clear reasoning at every step.
I’m powered by running, ruins, and a dachshund.
When I’m not optimising websites, I’m usually running (slowly but persistently — the Athens Marathon was a highlight, though my legs disagreed), walking Betty the miniature dachshund around Chepstow, or exploring somewhere ancient with my partner.
Greece has a special pull — I’ve run its most historic marathon, stood at the Temple of Poseidon at sunset, and somehow ended up dangling off a cliff above Shipwreck Beach. Highly recommend all three.
The common thread? A stubborn curiosity and the suspicion that the best views require a bit of effort to reach. Same goes for good marketing, as it turns out.
Four disciplines. One clear strategy.
Technical audits, keyword strategy, and content planning that gets you found by the right people — not just anyone with a search bar.
Generative Engine Optimisation. AI is changing search. I help you show up in AI-generated answers, not just the blue links below them.
Getting traffic is one thing. Converting it is another. I audit and improve the experience so visitors actually become customers.
Practical AI tools built around your business — content workflows, audience insights, and automation that saves time without losing your voice.
Things you probably didn’t need to know.
But might make you trust me slightly more.
I’ve worked in marketing since before Google Analytics existed. Which either makes me experienced or old. Probably both.
I completed the Athens Marathon — on the original route, finishing in the Panathenaic Stadium. My Garmin says it was worth it. My knees are still deciding.
I’ve led UX strategy for a highly regulated financial services firm. If I can make that intuitive, your website is fine.
Betty the miniature dachshund has strong opinions about walk routes and zero interest in SEO. Refreshing company, honestly.
I believe most marketing problems are actually communication problems. Solve the communication, the marketing takes care of itself.
I built Digital Marcusing because too many good businesses are invisible online — not because their products aren’t great, but because nobody told them what to do about it.
Where I spend most of my brain cells.
Two decades in. These are the areas where I genuinely know what I’m talking about — and can prove it.
Greece, runs, castles, and one opinionated sausage dog.
I have a theory that the best strategic thinking happens away from the screen. I test this regularly — on marathon courses, cliff paths above turquoise bays, and misty Welsh woodland.
Betty (the dachshund, not a colleague) has final say on route selection. She is, frankly, excellent at her job.
Travel, particularly to Greece, keeps me curious. And curiosity, as it turns out, is the most useful thing you can bring to a client’s digital strategy.
Practical thinking,
plainly written.
How to Implement Generative Engine Optimisation (GEO) in 2026
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